How To Create A LinkedIn Profile (Optimized For Job Searching)

How To Create A LinkedIn Profile (Optimized For Job Searching)


He there cultivator. Welcome back
to my channel. In today’s video, I’m going to be sharing with you three
ways that you can optimize your linkedin profile. So let’s break down really
quickly why this is so important. I feel that a lot of job seekers
believe the only way to find a job is by submitting their resume or their
application into a job description that’s posted. However, I want to share it.
The opposite end of that spectrum, which is recruiters each and every single
day are literally typing in keywords and searching for people with specific
skillsets so that they can actually message them and ask, are you by chance
interested in an opportunity? Hmm. Funny, you should ask. Yes I am.
If you’re not getting inmails, chances are there are ways to optimize
your linkedin profile so that you can rank higher in the search results. I want to give you the analogy really
quickly of the app. Yelp. On Yelp, you’re always typing in best restaurants
and the city that you’re visiting, you’re going to probably healed hundreds
of search result pages. However, chances are you’re probably clicking
on page one, possibly page two. But very rarely do you
go beyond that, right? Because you just want to know the
restaurants that are ranked the highest. The same thing is happening in linkedin. Linkedin at the end of the
day is a search engine. And if I’m typing in your skillsets
like project manager and your city, are you ranking on the
first couple of pages? If you’re not entirely sure or you know, for a matter of fact that you’re not
optimized because you haven’t been getting any emails from recruiters about
these opportunities I’m talking about. And then you’re in luck because
we’re gonna dive into the three ways. So without further ado, let’s jump in. [inaudible] [inaudible] alright, so there are actually lots of
ways to optimize your linkedin profile. I can’t go through every single one
of them but in this video today, I’m going to go through three of the
main opportunities I feel so many job seekers missing out on. And this
stems from the recruiting years, looking through thousands and thousands
of Linkedin profiles to now career coaching and helping people create theirs. I have seen that these three sections
have been typically the ones that aren’t filled out as completely or
as accurately as possible. The first one that we’re going to go
over is the profile summary section. Oftentimes I see this left blank, which is again not really telling linkedin
that you’re optimizing your linkedin profile and that it’s as thorough
as can be. So just so you know, linkedin gives you points for every
single section that you check off and if it’s left blank or it’s
just really sparse, you’re not really telling linkedin that
you’re serious about getting found in search results in addition to the linkedin
profile being virtually inexistent. The other mistake I see so many job
seekers make is that they don’t fully maximize and optimize the space that’s
given to them. So on our resume, your profile summary is just a paragraph
and on your resume you’re never encouraged to use the word I or
speak from the first person. However, linkedin is completely opposite of that. They not only give you 2000
characters to fill in the space, but at the end of the day, your linkedin profile is
a social media platform. So you’re encouraged to write from the
first person and share with the world who you are, what is your mission, what’s
your personality, what is it that you do, what is it that you love? All of these things should be coming to
life and this profile summary section. All right, to give an example, I want to share my screen with you so
you can see how this looks when completed properly. I’m actually on my own linkedin profile
and I wanted to point out something really important here. The profile summary Section or the
about section only shows the first three lines of what it is that you write
and this 2000 character text space. So a lot of people make the mistake of
sharing their big what or purpose down below when people click
on See More. However, it’s really important to make sure it’s
actually in the very first paragraph or first three lines specifically because
not everyone may click on the see more button here. So to read
through my example, I put in the very first line as a career
happiness coach and expert job search consultant. So right off the bat, you know exactly what it is that
I do and what I’m known for. My mission is simple and I really speak
to who I serve and who my intended audience is. So in this case, I help corporate professionals
wake up happy on Mondays, I specialize in helping
job seekers secure, fulfilling careers even when they no
longer believe this exists for them. This is my personal mission
and what I’m passionate about. And so I’m sharing that here in case
people who come to my profile are saying, oh my gosh, I need this because I don’t fully believe
that I can get to my dream company or my dream job. And then I
share my accomplishments. So I’ve coached hundreds to make huge
career transitions through my whole holistic approach. So it goes on, but for the most part you can identify
right off the bat what it is that I do and what I specialize in. Then throughout
the rest of my profile summary, I’m going to be talking about my
backstory. How did I get there? What’s my credibility? What
experiences did I have along the way? A lot of people make the mistake of
starting with that and what they do now is buried in paragraphs, so we
just want to reverse that. Now you might be wondering, how do I
know what to write about my background? The beautiful thing is
this is your profile, so there’s many ways to customize this, but one big question is if your dream
recruiter or dream hiring manager were to land on your linkedin profile, what is it that they need to know or
believe about you to at least spark some interest and curiosity to send a message
and say, Hey, I read your profile. I really love what I see. Let’s jump on a call because I’d
really love to learn more about you. That’s the whole aim here. So
with that big question mind, what does my employer need to know
or believe about my background? You can really start to craft and
formulate your own amazing profile summary that is injected with your
personality, your credibility, and your mission and values of what
it is that you really are looking for. And this next career
move of yours. Alright, now that we have an effective linkedin
profile summary crafted with your own voice and bringing your
personality to life, it is now time to move on to
the second tip I have for you, which is all about creating
the experience section. I feel a lot of job seekers write
out their company, their title, their dates that they’ve worked
and that’s it. But again, linkedin really wants you to optimize
the space that is given and they have a description box for every single
job that you list for a reason. You want to share with your hiring
manager or recruiter who has now landed on your profile, what it is that you
have done, what skills you’ve gained, and most importantly, what
is most relevant to them. It’s a perfect time to highlight that
and also sprinkle and keywords so that you’re optimizing yourself for the
search results you want to be found in. All right, so I’m going to take you
through my profile again and
just share with you what I mean by all of this. So
typically speaking, again, people have the title, their company
name, the dates that they worked, and then they leave this
whole section blank. But this is a perfect time
to really highlight all of
the transferable skillsets that you have and or the
main accomplishments that
you’re really proud of as it is aligned with the future job
that you want. So for instance, if my goal here was that I wanted to be
a consultant and or I wanted to become a recruiter for r and d positions, I it makes sense that I would have
written this here I was the sole recruiter for 30 RND requisitions. Now let’s just imagine for a moment that
I don’t want to be known as our r and d recruiter, but instead I want to be known as a
recruiter who specializes in full cycle recruitment. Then perhaps I’ll take out r and D and
just put 30 requisitions through the full cycle of development so it’s
really just understanding again, what is it that you want to be
known for in this next position? What’s most important and how
can I sprinkle in specific
keywords and highlight specific accomplishments that I’ve had
in my past experiences so that it makes sense to the reader who is my intended
audience with who at this point you have a profile summary that optimized and
filled out and you’ve also started to really pull out and extract
the transferable skillsets
and keywords that you want to be found for in the
experience section. By this point, your linkedin profile is already more
optimized than most candidates out there, so now you’re ready for
the third and final tip, which is all about how to
leverage LinkedIn’s open to
new opportunities feature. This is some I knew they came out in
2018 with this feature which basically privately signals to all other companies
except the one that’s currently listed on your profile that you are
open to new opportunities. This means based on the
parameters you’ve set up. If there’s a match on the recruiters end, they can actually message
you about new opportunities. So let me go ahead and drive you through
what this section looks like from top to bottom so you can make sure that yours
is as optimized as can be. All right, so to get to this open to
new opportunities feature, we need to go to the
jobs tab here at the top. And when you’re at this page, you can actually click on this button
here where it says career interests. When you click on this, it will have this section where it
says let recruiters know you’re open. So we take steps not to show your current
company that you’re open but can’t guarantee complete privacy. That’s okay. As long as your current employer is
listed as present on your experience section, they won’t be able to see this. So you can turn this on and you
can write a note to recruiters. So what is it that you’re looking for? Any specific parameters but also giving
a high level overview of what your experience might look like.
So in my example here, I said I’m open to new opportunities
in the Boston area where I can really contribute my five years of project
management experience in the healthcare industry. And then I wrote
what my strengths are. So I’m skilled at communicating, working with technical teams
and managing direct reports. So here you have 300 characters you can
write whatever you think is necessary. If you only want to work remote and
you don’t want to waste your time, I’m fielding opportunities that
require you to be in an office. That’s a perfect time to write
special parameters in there. Here we have your career interests help
determine what jobs are recommended. So where are you in your search?
You have a couple of options. If you want to put actively applying, chances are you’re going to get
notified of temp positions and contract positions. So that’s really good. Otherwise you can just mark any one
of these and it doesn’t really matter. The only one that I would not put
is not open to offers because, and that case even wouldn’t even
turn on this private signal. Go ahead and fill out the rest of
the section according to your needs. And there you have it. Your profile is no set to show that
you’re open to new opportunities. Oh right there we have it. You
have a optimized linkedin profile. Not only allows you to
get searched and found, but also allows you to reach
to your dream employers. I truly believe that Linkedin is one
of the most underrated social media platforms. It just blows my mind that you’re able
to reach out to a complete stranger, let alone a CEO of a company to let
them know that you’re interested in opportunities. So if you really
want to find your dream job, it really requires you
to be more proactive. And if you need more help and support, I highly recommend you check out the
tools and my description box down below as well as some of the links to get in touch. And if you have any
questions about Linkedin, comment down below and let me know what
kind of tutorials you’d like to see more of. As usual. Thank you so much for tuning in
and be sure to like subscribe, hit the bell to be notified of a new
video I release every Thursday and I can’t wait for you to cultivate the life and
career that you dream of until next week. Take care. [inaudible].

One thought on “How To Create A LinkedIn Profile (Optimized For Job Searching)

  • Thanks for watching along. I hope you're able to take these tips to make your LinkedIn page as amazing as you are! And let me know in the comments below- what other tutorials should I create?

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