Developing Your Marketing Potential | The Resume Manual

Developing Your Marketing Potential  |  The Resume Manual


Welcome to this video module focused on developing
your marketing potential from www.TheResumeManual.com. There are many ways that a performer can begin
developing their marketing potential. There are many companies and services that are entirely
focused on building resumes, professional websites, managing auditions, and making connections
for all types of performers. These services range in pay, and can cost a flat fee or a
percentage of your final payment for booked projects and productions. It will always depend
upon the services rendered and the contract that you have signed. Make sure that no matter
which company and services that you choose, to read all of the fine print and understand
what you are agreeing to in each contract. With this said, there are many ways that you
can begin developing your marketing potential on your own, and save a lot of time and money. Step 1: Social Media
The easiest way to begin, is to access every social media website that you currently use,
or have used, and check to see what aspects are available to the public. Sites such as
Twitter, Facebook, MySpace, Google+ and many others have a variety of settings that will
allow you to change the settings of your account. As mentioned within our book, you want to
make sure that you marketable to each potential director and casting agent. If possible, try
to remove any comments, posts, photos, or videos that might you unattractive as a performer.
At the very least, go through your user settings and make sure that all content is only visible
to approved individuals. While some of this content can still be found, it will not take
you very long, and will go a long way to making you more professional. Step 2: Social Media & Performance Names
Another great tip is to begin separating your legal name and your performance name. Of course
if you are using your legal name within your performance career, this step will not be
necessary. A lot of individuals have begun changing their Twitter, Facebook, and other
account usernames to a different name-one that is not their legal name. This way, potential
employers, or other individuals will not be able to find their profiles as easily because
they are not using the same name. Which ever you choose to do, this is another great way
to remove your personal life and personal connections away from the public eye and restrict
the individuals that are allowed to view your content. Step 3: Professional Voice-Mail
Make sure that as a professional performer that you have professional voice message recorded
for all missed calls. This voicemail should give your full name, and ask for the caller
to leave their full name, a contact number, and brief message. Remember to make this professional
and reflective of your own personality. Step 4: Professional Email Address
Very often, we come across performers that are still using email addresses from their
childhood or personal life that are not reflective of their current professional careers. Once
again this can become easily remedied. Services such as Yahoo and Google offer free email
accounts that take only minutes to set up and optimize. We recommend Google, due to
the services and features that are included. Make sure that the username you choose is
professional, and well thought out. You want to create a performance email address that
you can continue to use and not have to change later in your career. This way, you will be
able to change this once and never again. Directors and casting agents will be able
to contact you in the future if needed and be able reach you easily. Remember to make
the email address reflective of either your performance name or legal name depending upon
the option that you choose. I recommend that you use your full name and no abbreviations
so that is easy to associate and remember for the directors and casting agents. For
example, a performer using the name Dominic D. Williams could use the following examples
for their professional performance email address as seen on this slide. Step 5: Email Signatures
Another great technique you can use is to create an email signature for each of your
outgoing emails. Google, yahoo, and other email service providers have this as an option
in your mail options. This option will allow you to add text and information that will
be automatically included in your outgoing mail. We give specific examples within our
book The Resume Manual, but it is a great place to include your contact phone number,
mailing address, professional performance website, LinkedIn account, etc. It is completely
up to you to customize and create this email signature section to include everything that
you want. Step 6: Professional Performance Website
Another important and extensive step in developing your marketing potential can be found by creating
your own professional performance website. This can be done by working with a talent
agency, or website developer, or by your self. If you go through a talent agency make sure
once again that read the contract and make sure you understand the fees associated with
the website. Will you be paying yearly fees to have the website? How often will they allow
changes to be made? If you switch agencies what will happen to the website? Whether you
choose to use a company or service provider, or choose to make the website yourself make
sure that it has everything that you want it to. Make sure that it includes information
about you as a performer, production information, personal stats, downloadable resume, and links
to any services such as a video reel, YouTube channel, LinkedIn, etc. We will have additional
materials and videos that will outline the steps, and tools that you can use to create
and manage your own professional performance website. Step 7: Professional Performance Resume
Finally, make sure that your professional performance resume has been reviewed and formatted
perfectly. Include your performance email address and any other information that you
would like to add to the resume. We cover all aspects of the performance resume within
our latest publication, The Resume Manual, so refer to the book if you need any questions
answered regarding your performance resume. This concludes our video module on developing
your marketing potential. Remember, that you want to leverage all of your available resources
and use them to your advantage. All seven of these steps can be easily completed, and
will allow you gain a competitive advantage in the performance industry. Thank you once
again for your time and attention, and Break a Leg.

Leave a Reply

Leave a Reply

Your email address will not be published. Required fields are marked *